Date: 2022-06-17 Categories: Industry News Hits: 931 From: CharmyLady Tech., (Guangzhou), Co., Ltd
In recent years, the wind of home beauty instruments has become more and more fierce.
It is said that laziness is the driving force for the development and progress of human society. The lazy economy occupies an increasingly large market share. When people are too lazy to go out to exercise, treadmills came into being; when people are too lazy to cook, business owners will do it well. Food is delivered to your door, and the takeaway business is in full swing; nowadays, in order not to go out to the beauty salon, people have moved all kinds of beauty equipment back to their homes, and home beauty instruments are becoming more and more popular with consumers.
There are many types of home beauty instruments, including photon, fractional laser, LED, radio frequency, ultrasonic and other types. Different types have different functions and are easy to operate, which is why more and more female friends are keen to buy beauty instruments.
In 2019, the scale of China's beauty instrument market was 6.62 billion yuan, a year-on-year increase of 21.82%, of which the market size of cleaning and moisturizing beauty instruments was 4.263 billion yuan, the market size of acne and freckle beauty instruments was 1.569 billion yuan, and the market for lifting and tightening beauty instruments was 1.569 billion yuan. The scale is 788 million yuan.
In the first half of 2020, the number of imported beauty devices on Tmall International increased by 69% year-on-year, and the sales of new products increased by 606% year-on-year. Within an hour of pre-sale on Double 11 this year, 12 beauty items on Taobao Tmall live broadcast exceeded 100 million yuan.
Some experts in the industry predict that the market size of beauty instruments will reach 20 billion this year.
In particular, there is a lot of room for development of anti-aging beauty devices. According to the survey by authoritative organizations, women's needs to fight against aging are more urgent. The average age of Chinese women using anti-aging beauty devices is less than 25 years old, and 80% of women are afraid of getting old. , The early use of anti-aging products shows the importance of anti-aging.
Therefore, even if many female friends want to eat dirt, they have to add thousands of anti-aging radio frequency beauty instruments to their shopping carts.
In fact, radio frequency technology was initially mainly used for electrocoagulation for hemostasis, cardiac ablation, arrhythmia improvement, etc. In recent years, it has been widely used in the field of anti-aging, especially the use of radio frequency for facial wrinkle removal.
In 2002, the U.S. Food and Drug Administration approved RF devices for skin wrinkle removal. At that time, a monopolar radiofrequency device was used, and it was used for clinical facial wrinkle removal in 2004. It was mostly suitable for mild to moderate facial wrinkles and was publicly approved for use in 2006. Since then, many RF devices have been widely used for wrinkle removal in various parts such as the forehead, face, nasolabial folds, corners of the mouth, mandible, and neck.
Compared with beauty salons, the power of home radio frequency instruments is relatively much smaller, but long-term use can play a certain degree of lightening wrinkles and tightening the skin.
Under the continuous popularity, there are also many problems in the beauty instrument market. In response to the needs of consumers, Shenzhen Consumer Council has tested 10 home beauty devices on the market.
The results show that among the 10 hot-selling home beauty devices, the nickel release of 6 products does not meet the relevant standard requirements, and the long-term or repeated use of products whose nickel release does not meet the requirements may lead to consumer allergies; 2 There is a risk of low-temperature burns when using these products. The heat source below 41°C is safe for the human body, and above 46°C can cause low-temperature burns; the cleaning function of the 5 products is not as clean as the daily makeup remover; The heat introduction effect did not achieve the claimed effect.
In addition, there are still businesses exaggerating the efficacy of the products and promoting that beauty devices can solve skin problems immediately, thus misleading and deceiving consumers; businesses do not clearly explain to consumers the possible complications and adverse consequences of beauty devices.
At present, skin beauty instrument products do not belong to the management scope of medical devices, and are still between medical devices and household appliances. The state lacks clear and meticulous management on this. This is the root cause of frequent problems in the beauty instrument market. Relevant policies have been introduced to allow the huge beauty instrument market to develop in a healthy and orderly manner.
Charmylady home beauty equipment is with needed certificates and good after-sales service. So that you do not need to worry about the purchase of beauty equipment.