With the opening of beauty salons one by one, the managers are really under a lot of pressure. If you want beauty salons to survive, you must have your own survival strategy, that is, features, so that you can stand out in beauty salons!

I am keen to participate in major beauty fairs, and I have met many beauty salon owners. I found that there are very few beauty salons that simply use manual operation services, and the number of beauty salons that have introduced high-tech beauty equipment projects is decreasing year by year. However, there are so many salons. Let’s first analyze why beauty equipment is in such great demand for beauty salons with a set of data:

According to a result of the 2019-2021 China Beauty Salon Business Survey, the survival rate of beauty salons that only use manual operation services is only 9.6%, while the survival rate of beauty salons that have introduced high-tech beauty equipment projects is as high as 86.6%. The difference in survival between the two was 77%.

The profit ratio of beauty projects: breast enhancement and weight loss projects accounted for 32.8%, spot lightening and whitening projects accounted for 27.2%, basic nursing projects accounted for 21%, SPA moisturizing projects accounted for 15%, and other projects accounted for 4%.

The order of priority for the beauty salon to introduce beauty equipment projects is:body sculpting and weight loss, spot lightening and whitening, intelligent physical therapy, wrinkle removal, moisturizing, pedicure, photorejuvenation, and other projects.

Ways and ratios of beauty salons to change their operating conditions: introduction of high-tech beauty equipment (42.6%), promotion, profit distribution, and cost increase (37.4%), introduction of high-end talents, increase in store management (12.7%), and increase in service intensity (6.4%) ), managed (0.9%).

The above data all point to the increasing effect of high-tech beauty equipment on the survival rate and project profit ratio of beauty salons. It can be seen that beauty equipment has become a powerful "sword" for beauty salons to break the ice. Since it is said that beauty salon equipment is really important for the survival rate of beauty salons, where is the advantag


Save Money

Maybe I said the word "saving money", and the owner of the beauty salon thought I was talking nonsense. The existing beauty equipment on the market ranges from 1,000 yuan to 10,000 yuan, and hundreds of thousands. In the later stage, you need to buy related consumables. Where can you save money? In fact, what I said about saving money is not something that can be seen in the short term, but accumulated over a long period of time.

It is well known that beauty salons are difficult to recruit, not only difficult to recruit, but also difficult to manage. As soon as the beautician does not agree, the beautician will roll up the quilt and leave, and maybe take the little sisters in the store with him. For beauty salons, the intelligent operation of high-tech equipment does not require the beauty salon to spend too much on the training of the beautician's instrument operation, and it can also minimize the loss of technology to the beauty salon after the beautician changes jobs. . Once the beautician quits, the technical advantage of the beauty salon will not be lost.

Save Time

For example, traditional skin care items such as slimming, slimming, whitening and lightening, simply using products can no longer satisfy consumers, and it is necessary to use instruments to improve the nursing effect.

Save Effort

The current beauty equipment market has become saturated, but this is only for old products, and the market demand always exists objectively. Hair removal, breast enhancement, blemish reduction, and skin rejuvenation are all traditional care items, but after simply using traditional products, the effect is not good, and it is necessary to use instruments to improve the efficacy, which is also a favorable factor to promote the development of the instrument market.

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