As the saying goes: appearance is justice! This sentence is not false at all. In order to become beautiful, women can be said to try various methods. For whitening, they can use various whitening masks every day; for losing weight, they can go to the hospital for expensive liposuction. No matter how the world changes, girls' obsession and pursuit of "beauty" will only increase. From skincare products full of dressers to joining the medical beauty team, little fairies have no idea how much RMB they spend on their faces.

The beauty equipment industry has broad prospects

      Going to a beauty salon for treatment is indeed expensive, but simple cleansing and moisturizing with a mask cannot achieve psychological satisfaction. As a result, powerful home beauty instruments began to enter the public eye, and Charmylady beauty instruments also appeared in people's field of vision during this period.

Although my country's beauty equipment industry started relatively late, since most early companies, as foundries of foreign brands have mastered certain beauty equipment manufacturing technology, my country's beauty equipment industry has developed rapidly in recent years. Therefore, the blue ocean beauty instrument market in recent years must also be a "bloody storm".

The development trend of beauty equipment domestic market

     We found that most of the fashion-related products are "imported goods" from abroad. Therefore, popular foreign beauty equipment has also become the object of "learning" by various merchants. In today's beauty equipment market, "learning" has become a trend.

     In recent years, market trends such as "lazy economy", "single economy" and "fast-paced economy" have all directed products in the direction of "portable" development. Under the "lazy economy", consumers do not like to go out and carry too many heavy objects, so this portable beauty device that can be used at home is very satisfying. Moreover, the single economy has prompted the outbreak of "mini products", and shrinking the space has also become a demand point for such consumers. "Fast-paced economy" is easier to understand, consumers don't have enough time to go to professional brick-and-mortar stores for beauty, so they have to use portable equipment to meet their needs. 

The population of beauty equipment users is younger

     According to the survey, female consumers aged 25 to 35 account for 56% of the domestic beauty equipment market. At present, young mature female consumers dominate and become the main force of consumers. Under the general trend, users of beauty equipment are still getting younger. Female consumers aged 18-24 account for 36%, and the consumption potential of the post-95s and 00s is huge. This is because female consumers have stable incomes and are willing to invest. Besides basic facial cleansers, the demand for other beauty equipment is also very high.

Some domestic brands can't keep up with the development needs of consumers

     Although there is a great demand for beauty equipment in the domestic market, many brands seem to be unable to keep up with the current market demand. At present, the domestic beauty equipment market is still occupied by foreign brands, and 80% of the market is occupied by European, Japanese, and Korean brands. When many domestic brands first entered the beauty equipment market, they still followed the same routine, cutting prices at low prices to obtain sufficient sales. But low prices often fail to bring quality satisfaction. we especially understand this truth, so they do the opposite, strictly control the quality, and do not fight "price wars".

     In the future beauty equipment market, companies need more distinctive products and marketing strategies to take advantage of the market.

CHARMYLADY BEAUTY MACHINE WHOLESALE